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Case Studies Summary

Running pilot projects within individual services enables you to test your approach and develop a proven framework before you offer insight more widely.

Summary

  • Start with a clear service aim to keep the profiling focused on what you are looking to achieve.
  • Finding a service with clean data and an interest in profiling will help to keep the momentum.
  • Work with your GIS team if you have one to develop the capability internally. If this is not possible, external consultants such as Experian can be contracted to carry out the profiling for you

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