National Context
There is a great deal of interest in customer profiling and customer insight around the UK. Many local authorities are running, or have completed proof of concept projects and are seeing the benefits of developing a more organisation-wide approach to embed the discipline into service planning.
Wherever you are on your profiling journey, there are benefits for us all in sharing experiences and learning to help tackle challenges going forward, ensuring we are all in a position to deliver customer focused services and communications, either within our own organisations, or increasingly, together with our partners.
Please visit the websites listed in the Links Section and find out how you can get involved.
Summary
- Look at what’s happening with customer profiling / customer insight around the UK
- Get involved in forums / networks to share your experiences / learn from others.